Multi Sensory Design Workshop : Fragrance

Hello everybody,

I am taking an elective called Multi Sensory Design. This course is covering the fields of product acoustics, tactility and fragrance. Using the right combination it are deal makers or breakers when customers decide which product they will choose. In addition, it strengthens the brand during the acquisition stage of a product.


IFF Inc. (International Fragrances & Flavours Inc.) hosted a workshop in which we had to design (or mix) a fragrance which would fit the following brief:

• - Suited for violet soap bar
• - Suitable for Malaysia
• - Relaxing / Comforting
• - Feminine
• - Modern / Contemporary
• - Fits the Fruitale Brand
• - Violet color connection

Well, at the end of the workshop our team came up with a recipe which was labeled "Malaysian Massage". From memory, the national flower of Malaysia was a relative of the rose flower. Therefore, the key fragrance was the rose one.

After checking, the national flower of Malaysia is called Bunga Raya (Rosasinensis). Which is a far cousin of the rose flower......

yeah, the name may sound cheezy, we only had 20 seconds to come up with a name. Anyhow, we are very positive about our final result. Let's see who will win this contest ;-).

Here are some pictures. Note that the fragrances you see in the pictures are only half of what we could use...



This workshop was very interesting as the chemistry of the flavours and fragrances industry was explained in addition to the technical implications of "designing smell".

Cheers,
Michiel